Trends in Network Marketing

The rise of multi-level marketing is a trend in itself. This strategy, which has actually been around since the 1920s, compensates a sales person for their own sales as well as a percentage of the sales made by anyone they recruit. This distributor social network technique has been employed for decades by industry giants but it is rapidly catching on as a viable business model and an ingenious way for ambassadors to raise awareness about a brand. Below are trends of largest network marketing companies that you can use as a guide to further expand your chance of success.

1) Brand Awareness- The company themselves maintain brand awareness.  Distributors cannot be expected to build the brand of the product.  A high level of brand awareness should be maintained by the main company.  There are many great examples of this across the profession.

2) Global Market- With the wide use of social media to grow network marketing businesses, having a team spread across the globe is becoming more and more common.  The latest network marketing company are putting great efforts into spreading their brand and products across the entire planet.

3) Low Sign Up Costs- Over time the sign-up costs of many Network Marketing companies have decreased.  Several companies are realizing that more motivated distributors that can get in with low sign up costs and low inventory costs are more advantageous to the group.

4) Fast Turn Around Payouts- With electronic banking now the norm in our culture, quick commission payouts are becoming expected by direct sellers. Instead of waiting up to six weeks to release earnings via paper checks, direct selling companies are now using e-Wallet apps and debit cards to reward their sales force within days. This expansion into virtual banking is also opening up doors for implementing payment programs that allow customers to place orders in-person or online. Professional payment providers are becoming an important player in multi-level marketing since these companies can ensure regulatory compliance and deliver reliable, convenient payment options.

5) Product-Centric Companies- Some companies stand the test of time and others do not.  The ones that seem to shine are the companies that are product-centric.  They build an identity around each of their products, they promote those products on a global level and that makes it easier for distributors to sell those products to potential customers.

6) A Period of Transformation and Innovation- Direct Selling News reports that the industry is undergoing a transformation as innovation drives growth. Regulatory scrutiny has also intensified, which is likely going to shape how companies can — and should — promote their business model and product claims. Sincere marketing campaigns will have the most success in establishing a company’s credibility with consumers and independent contractors.