What Are The Types Of Direct Marketing ?

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There are a range of types of direct marketing tactics that businesses can use to reach their target audience. Each direct marketing tactic requires particular skills – you should consider whether you have these in-house. It might make sense for you to outsource certain activities.
There are different types of direct marketing tools used by largest direct marketing companies like Glaze Trading India Pvt Ltd that include:
1) Direct mail- Direct mail is posted mail that advertises your business and its products and services. There are several different types of direct mail (e.g. catalogs, postcards, envelope mailers). Direct mail campaigns are usually sent to all postal customers in an area or to all customers on a marketing list. Learn more about direct mail.
2) Telemarketing- Telemarketing involves contacting potential customers over the phone to sell products or services. It is capable of generating new customer prospects in large volumes and is also a useful tool for following up on direct marketing campaigns. However, a successful telemarketing involves planning and using accurate and well-researched customer data to match customer profiles to product profiles.
3) Face to Face Selling- It is the oldest form of direct marketing or simply marketing in which the authorized sales persons are employed by the organizations who meet the prospects directly. These sales persons make efforts to reach the prospects, convert them into profitable customers, develop long run relationships and hence promote the business of their organizations.
4) SMS/Text message- This form of marketing is more likely to be read than emails, but consumers may find it more intrusive. This may work best for existing customers as unsolicited messages could be seen as spam.
5) Social media marketing- Social media can be used effectively as a marketing tool for business as it gives you the opportunity to interact directly with your customers and regularly share relevant product or service information.  The direct selling company ranking can also be known through social media. Social media platforms also make it very easy for your customers to share your content with their entire network, increasing your reach exponentially. Consider developing a profile for your business that allows you to promote your products and services while also encouraging customers to provide feedback by leaving comments.

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