Types of Direct Selling

Direct sales or direct selling refers to the sale of products or services away from a fixed retail location. These products are marketed and sold directly through independent sales representatives, also known as consultants, presenters, distributors, and a variety of other names.

With a starter kit purchase for a small fee, direct sales offer the average person a way to earn income with an established business model and a marketable product line. It works almost like a mini‐franchise but without the initial investment. It is a low‐risk opportunity to earn more money than you could realistically by starting from scratch alone.

The three types of Direct Selling are:

1) Social media marketing- Social media can be used effectively as a marketing tool for business as it gives you the opportunity to interact directly with your customers and regularly share relevant product or service information. Social media platforms also make it very easy for your customers to share your content with their entire network, increasing your reach exponentially. Consider developing a profile for your business that allows you to promote your products and services while also encouraging customers to provide feedback by leaving comments. Top direct sales companies like Glaze Trading India Pvt Ltd follow this tool or their marketing.

2) Party Plan- This model focuses on efficiently selling to groups of people who have been gathered together by a host whom they know personally, either in person or virtually (online). These types of gatherings are typically referred to as parties. These parties are hosted at a customer’s home, and this customer is known as the host. The host traditionally is rewarded with a series of discounted and free products as well as host-exclusive specials. The host invites her friends over as guests to attend the party. The party usually consists of light refreshments, socializing, and a presentation done by the representative. The purpose of a home party is to create a fun, relaxing, home shopping experience with friends. This model lends the power of the host’s personal recommendation to the products and facilitates social proof, which means the weight of influence carried by a group of people. Party Plan parties are quite effective in generating sales, attracting recruits, and teaching others how to sell. One clear strength of the Party Plan model is the easy-to-understand emphasis on selling products to customers.

3) Direct Mail Marketing- These forms of direct marketing include direct mail marketing in which an offer, reminder, announcement or other things are sent to the address of a particular person. Top direct marketing companies does this activity frequently.  Direct one to one Communication takes place in direct mail marketing. There are several advantages of using direct mail marketing which are as follow.

·         It is much more flexible.

·         It is personalized.

·         Selection of target market is high.

·         The results are easily measured.

The cost of direct mail marketing is relatively higher than other forms of direct marketing, but in this case the prospects are quickly converted into the potential customers.